Measuring the Digital World

comScore Marketing Solutions

comScore Media Metrix

comScore Insights 

http://www.comscore.com/

Private Networks

comScore Marketing Solutions

comScore Marketing Solutions combine the full firepower of our massive consumer behavior database with the expertise of comScore analysts, to deliver exceptional insight into key business issues facing marketers in specific industries including:

Global Solutions deliver insight into the behavior and attitudes of online consumers in countries and regions around the globe. Advertisers, publishers, marketers and financial analysts benefit from a clear understanding of consumer behavior based on accurate and detailed metrics, including audience characteristics, site usage behavior, demographics, transaction measurement, advertising response and attitudes for countries and regions around the world.

comScore Insights provide clients with the ability to conduct survey research studies using comScore panelists, focused on a wide range of online and offline issues, including customer satisfaction, purchase intent, barriers to purchasing specific brands, attitudes about competitive products/ services, brand usage behavior — and more. By integrating this attitudinal information with comScore’s vast proprietary database of online behavior, comScore delivers powerful insights into the drivers of specific behaviors, helping marketers to devise more effective sales and marketing strategies.

Through Private Networks, comScore can recruit large proprietary panels of consumers with specific characteristics who agree to be measured by comScore’s monitoring technology. As with the comScore Global Network, comScore captures complete Internet activity among the members of a Private Network, including what sites they visit and how they behave, what they buy, how they react to ads and other online stimuli, and more. This invaluable information drives a broad range of business applications, including customer segmentation, advertising response measurement and competitive analyses.

comScore Media Metrix

comScore Media Metrix, the audience measurement division of comScore, Inc., is a preferred source of Internet audience measurement for advertising agencies, publishers, marketers and financial analysts. Using proprietary data collection technology and random recruitment methodology, comScore Media Metrix products offer:

• Comprehensive metrics detailing online media usage for home, work and university audiences
• Complete online visitor demographic analysis
• Online buying power metrics to segment audiences based on actual consumer purchases
• Detailed measurement of 101 U.S. local markets
• Qualitative consumer information, seamlessly integrated with passively captured online usage data
• Meaningful measurement of key ethnic segments such as the fast-growing Hispanic population
• Global audience measurement in dozens of countries
• The most advanced content classification system and reporting structure available for online media.

The comScore Media Metrix product suite includes:

• Media Metrix 2.0/XPC
• Plan Metrix
• Reach Frequency
• Ad Network Reporting
• qSearch
• Hispanic Services
• LocalScore
• Local Market Reporting
• World Metrix

Powerful Data Accessible Straight From Your Desktop
Media Metrix 2.0 and Media Metrix XPC are accessible through MyMetrix.com, comScore Media Metrix’ advanced online interface. With MyMetrix clients create, edit and save custom reports, lists of media entities and demographic targets. As a measure of the industry’s reliance on comScore Media Metrix data, clients run 250,000 reports each month using the MyMetrix interface.

comScore Insights 

comScore Insights provide clients with the ability to conduct survey research studies using comScore panelists, focused on a wide range of online and offline issues, including customer satisfaction, purchase intent, barriers to purchasing specific brands, attitudes about competitive products/ services, brand usage behavior — and more. By integrating this attitudinal information with comScore’s vast proprietary database of online behavior, comScore delivers powerful insights into the drivers of specific behaviors, helping marketers to devise more effective sales and marketing strategies. Research engagements offered by comScore Insights include:

• Market Sizing and Analysis
• Customer profiling and segmentation
• Product development and optimization
• Brand and advertising tracking
• Customer satisfaction research

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